https://www.katelynhurd.com/visual-design daily 0.75 2025-03-22 https://static1.squarespace.com/static/5890d410d1758e5ffeedc1dc/t/65d6002e3646e1217b7d1637/1706712126812/ Archive of Visual Design https://static1.squarespace.com/static/5890d410d1758e5ffeedc1dc/65ba5c2b3107c167bbd6ec9f/65ba5c3e1a153e0f7037ff8f/1706712126812/ Archive of Visual Design https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/1563154633190-ZS7TVELOG4XQ4HC5DM6I/Volvo-Mockup2.jpg Archive of Visual Design https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/1706713330186-DK947M6MVO950FLUOOVN/image-asset.png Archive of Visual Design https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/1706713428931-MOCF5JRRAN6BSE6CW3P5/image-asset.png Archive of Visual Design - Daily UI: Create an acoount https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/1562614133931-20SY729QP7JOC6T6ZCPQ/CP-mock-up.jpg Archive of Visual Design https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/1563161222445-O9QZGRWMIXUL778RXVV9/mockup_coverb2swhite16.gif Archive of Visual Design https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/1563157359805-72A9E8M1J54EAIA0WXQL/sylvia-hurd-2.jpg Archive of Visual Design https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/1563155571844-WIJANC2PN6A8O8BCNCRT/Volvo-Mockup5.jpg Archive of Visual Design https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/1577910366576-NIM4ZPYLYHZF2IX9DUAU/NEW.png Archive of Visual Design https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/1706713636964-1V3LGPGJ5KNBYB9GLW5D/image-asset.jpeg Archive of Visual Design https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/1563156612136-R0LJ1YBQ155Y4MFUV2R9/Volvo-Mockup6.jpg Archive of Visual Design https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/1485889050991-2QS758EF5BGZ3TDXZV7D/all.jpg Archive of Visual Design https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/1562808705755-1UF7SRLE1DGR91IUOA3I/PitchStock_EDM_template.jpg Archive of Visual Design https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/1563154271737-IAOW232E9HISARDISU5U/Volvo-Mockup.jpg Archive of Visual Design https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/1563156699608-949LYZU7G6FECGROCMLV/Volvo-Mockup3.jpg Archive of Visual Design https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/1562547266994-PNTS4B7ARKVOR1LN4OKG/AWBA%2BFall.png Archive of Visual Design https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/1563550854967-2WU05G2JE20BD7TK7Z6P/iphonexspacegrey_landscape.jpg Archive of Visual Design https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/1562546852015-QBSK826V0Y24SMLTTSDY/Screen-Shot-2018-02-18-at-11.34.gif Archive of Visual Design https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/1563157751799-DMD4CO18UKLNPURVYJ98/S%2BH.jpg Archive of Visual Design https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/1708523747118-MEERX9D3915HYYDWENYQ/Volvo-Mockup7.jpg Archive of Visual Design https://www.katelynhurd.com/user-experience daily 1.0 2025-07-23 https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/efe03a76-cbbd-4b14-8faa-30a785ad2923/Home+Lender.png UX Portfolio - Update Home Lender Reduced the drop-off rate by 30% by simplifying the process for managing mortgage lenders. https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/14c6b009-4270-4465-940d-eb3f0c8fee59/Frame+99.png UX Portfolio - Reimagined Quote Summary Designed to accommodate the complexities of a new pricing model, while making research-informed decisions that increased task completion from 60% to 90%. https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/88a1048d-929f-41d8-b648-cea035d346da/Login.png UX Portfolio - Login Enhancements Resolved 2 pain points within the process by drawing inspiration other login flows. https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/42163568-e2b9-48a5-9650-9179d3c27935/Res+Title.png UX Portfolio - Res/Title Website Redesign Led a website redesign to make it accessible, modern, and responsive. https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/00f6ffec-5e90-4cb1-bab7-a300697ff3b6/Carousel.png UX Portfolio - Homepage Carousel Contributed to a 'gold' award-winning dashboard with a feature to browse and opt out of promotions. https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/4eecb830-4437-42bd-8561-f36b29897289/lava+lamp.png UX Portfolio - Lava Lamps NFT Designed the digital experience and artwork for a series of 7,979 NFTs showcased on OpenSea. https://www.katelynhurd.com/resume daily 0.75 2025-03-23 https://www.katelynhurd.com/lava-lamps-nft daily 0.75 2023-09-30 https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/785259a5-3622-480a-a94a-19700ea33a55/Design+SystemNFT.png Lava Lamps NFT - Make it stand out Figma file containing variants of the artwork https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/f673f07c-e484-4747-acf4-75ffdc00d060/Frame+75.png Lava Lamps NFT - Make it stand out Lavalamp.io explains the goals of the project in an interactive way https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/59e0f056-c48b-485b-97fb-a6bcf0c5e1cd/NFTs-1.png Lava Lamps NFT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/60a17a67-8f62-4fd6-b74e-3d9a4a448659/Screen+Shot+2023-09-30+at+10.38.46+AM.png Lava Lamps NFT - Make it stand out Each instances of artwork has the ability to swap in different bases, backgrounds, lava bubbles, and more https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/a5cd6def-beda-43d4-a68d-006ff2395256/Base.png Lava Lamps NFT - Make it stand out Lava Lamp with rare “gold” & “swag” traits. https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/966689d8-1620-47d4-a83f-efd305e91c7b/Lavalamps.io.png Lava Lamps NFT - Make it stand out Homepage: lavalamps.io https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/d476208d-4234-4d1f-b235-eece07456c02/COLORS.jpg Lava Lamps NFT - Make it stand out Lava bubbles tie to a serial number. Example: lamp #1234 would have a red, green, yellow and blue bubble https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/932a100b-e379-4472-8085-fbaca443e05c/NFTs.png Lava Lamps NFT - Make it stand out Examples of possible lava lamp NTF combinations https://www.katelynhurd.com/account-home-carousel daily 0.75 2023-10-26 https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/3941d6d4-ec33-44a2-a777-3aabc24e8b76/H05+Platinum+Choice+Promo.png Account Home Carousel - Make it stand out Each banner needed to be reworked for multiple breakpoints https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/6f6bb77a-5392-40a4-89b2-58c336b0edae/Screen+Shot+2023-10-26+at+4.12.43+PM.jpg Account Home Carousel - Make it stand out The alternative design allowed the user to click the “hide this” link to hide certain promotions, but not all promotions. https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/75e1c946-33f0-40c3-b5ca-731448851e7d/Screen+Shot+2023-10-26+at+11.16.25+AM.png Account Home Carousel - Make it stand out Figma file containing variants of the artwork https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/d29c36f9-66fc-403e-9733-c3e4f0d73d76/Screen+Shot+2023-10-26+at+3.54.44+PM.png Account Home Carousel - Make it stand out Before implementing the carousel, banners were starting to stack on the user’s homepage. https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/e55c3a08-775f-4572-84bc-e32c8da52323/Screen+Shot+2023-10-26+at+2.47.41+PM.png Account Home Carousel - Make it stand out The carousel is visible on the user’s dashboard and can be hidden using a toggle https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/6c81d654-8682-4a39-a824-558aea36b89e/promo+mobile.png Account Home Carousel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/0e3878ab-dc97-4566-89c1-42c84797e3fd/Frame+1.png Account Home Carousel - Make it stand out The mobile version of the carousel previews the next promo and allows the user to swipe left and right. https://www.katelynhurd.com/restitle-website-redesign daily 0.75 2024-01-09 https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/3f39f029-077a-4beb-86a2-7689a31c1892/Res-Title+3.jpeg Res/Title Website Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/d967cd66-5a9f-4fbe-9fc2-d96525ac22c5/Res-Title1.jpeg Res/Title Website Redesign - Make it stand out Created a responsive website for this title insurance company. https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/82fc3528-a6ca-4402-a09a-ec42aef5fd41/Old+Res%3ATitle+website.png Res/Title Website Redesign - Make it stand out The Res/Title website before my redesign was not responsive. https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/12658c44-abc1-46ae-9d19-2e84f0a200d4/Res-Title+2.jpeg Res/Title Website Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/55dfdb35-2d4b-4e31-b3a2-661f4fdca8ac/Screen+Shot+2019-11-14+at+9.18.37+PM.png Res/Title Website Redesign - Make it stand out I monitored the website using heatmaps. https://www.katelynhurd.com/amica-login-enhancements daily 0.75 2024-01-25 https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/353f6ce6-b4c8-4750-81be-684433ab4c9f/Reset+Password.png Amica Login Enhancements - Make it stand out If the user still doesn’t know their Login ID after reading the pop-up, we link them to the Forget Login ID/Password flow. https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/5edd958a-50a8-4166-8580-f2d312f60002/Frame+87.png Amica Login Enhancements - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/378f27a5-193c-44c6-a15f-5ed222599236/United+Healthcare+Flow.png Amica Login Enhancements - Make it stand out United Heathcare guides user through recovering their account. https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/8a30227f-bf1d-4f32-b15d-bf2cb8c03b6c/Create+Account.png Amica Login Enhancements - Make it stand out Guiding users to “Create Your Account” from the “Forgot Login ID/Password” page because user’s think their credentials are wrong, when actually they need to make an account https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/749d929c-684b-442b-910a-310e2681dc52/Login.jpg Amica Login Enhancements - Make it stand out New pop-ups contain links to guide users through the login process. https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/420cab73-bb77-4265-a52b-29536ce0cb0e/Screen+Shot+2024-01-12+at+11.51.25+AM.png Amica Login Enhancements - Make it stand out Clicking on new pill buttons triggers pop-ups with answers to commonly asked user questions,. https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/a67144b9-6a01-4052-a573-d8e4401d6020/tool+tip.png Amica Login Enhancements - Make it stand out The small tool tip only showed login ID information on hover was often missed and replaced with a more descriptive button. https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/d5e9ba3d-fc5d-45c6-85a8-fce7308cdd18/recover.png Amica Login Enhancements - Make it stand out Changing the header from “Unlock your account” to “Let’s recover your account” makes this more user-friendly https://www.katelynhurd.com/update-home-lender daily 0.75 2024-01-30 https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/dd053f4a-b780-4dae-8b87-6b524a1b965d/MVE+Flow.png Update Home Lender - Make it stand out The design flow was planned in two iterations: a Minimum Viable Experience (MVE) initially, followed by a second iteration, adding the ability to remove a bank from your policy. https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/dcaa162b-733d-4b5b-8890-14c3ec991b60/Post-MVE.png Update Home Lender - Make it stand out The second iteration added the ability to remove your lender from your policy. Color key: Red = remove flow, Yellow = update flow, Green = add flow. https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/111781ea-5629-4b6a-87ba-f766c0c657fb/Screen+Shot+2024-01-30+at+1.01.00+PM.png Update Home Lender - Make it stand out The alternate design allows the user to configure their lender information in a tab. https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/6b46d1c0-3572-4fe5-b30a-ea4b9999b519/Mobile+Frames.png Update Home Lender - Make it stand out The new Update Home Lender wizard breaks up questions that the user often overlooked when they were combined on the same page. https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/452e3e9d-d4b8-42b8-a4ee-5dff3d3d46e8/beforre+and+after.png Update Home Lender - Make it stand out The review page was updated to better group information together and look cleaner. https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/3ba656bc-112d-463a-a0fb-fd0e39c3c7cf/modals.png Update Home Lender - Make it stand out Many users could not find their bank’s address. Information was added to help. https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/213e7a18-32ff-4f48-8c90-2525ebed6f32/Screen+Shot+2024-01-30+at+12.31.53+PM.png Update Home Lender - Make it stand out The wizard version (preferred) took users through guided steps to updating their bank. https://www.katelynhurd.com/about daily 0.75 2025-07-23 https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/ee7dd652-5bd1-4e54-9bee-378cd784fc8e/B46A7812.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/3ebcfdda-82f1-468d-87d0-e66d110c7839/B46A7142.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/76c5ae99-8817-4a46-96b8-b4b62848fd33/Cropped+for+linkedin.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.katelynhurd.com/reimaged-quote-summary-page daily 0.75 2025-03-25 https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/4500c615-5dcc-42d9-9fa1-405e01c8cbf8/Frame+102.png Reimaged Quote Summary Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/638f5cb2-d7b8-4d7e-b956-7534ffeabff0/Frame+101.png Reimaged Quote Summary Page - Make it stand out The package ‘sticky header’ selectors stick to the bottom of the price bar, so the user can easily change their package while scanning. https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/132a6677-035d-4a4a-a343-c6eb6ae90cfe/Frame+104.png Reimaged Quote Summary Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/3de2b665-9fe3-4356-a80d-e4e26a8d54bb/Frame+103.png Reimaged Quote Summary Page - Make it stand out To change a coverage amount, users interact with this side panel. https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/668c1b4f-412d-49a1-a936-91727c97e1ae/Frame+100.png Reimaged Quote Summary Page - Make it stand out The previous design (left) offered 3 quotes, with a 4th quote unlocking if the user customizes. The new experience (right) allows for free editing and focuses on the packages. https://images.squarespace-cdn.com/content/v1/5890d410d1758e5ffeedc1dc/c1b1fbb3-c43d-422e-88e1-c17e85378ec2/IMG_5448+copy.jpg Reimaged Quote Summary Page - Make it stand out Early mobile-first sketches